Anniversary Events At Morecambe’s Historic Art Deco Midland Hotel

Originally built in 1933, The Midland in Morecambe is an internationally renowned art-deco hotel that in its heyday was frequented by the likes of Noel Coward, Laurence Olivier, Wallace Simpson and Coco Chanel. Originally commissioned to replace the old Victorian railway hotel, it was designed to look like an ocean liner. And in 2018 this modernist masterpiece is celebrating the tenth anniversary after its historic restoration with a record number of events.

The hotel run by English Lakes Hotels Resorts & Venues, which recently won the 2017 Lancashire Tourism Large Hotel of the Year Award, has regained its rightful place as one of the best places to stay and enjoy the sights of Morecambe Bay. 2018 sees more than 40 major events at the venue, from music sessions at the Rotunda and themed murder mystery nights to the increasingly popular Seafood Festival in July and the Vintage by the Sea Festival in September. The hotel will also be holding its first ever Gin Festival in June.

“Our aim when we re-opened the hotel was to ensure that everything that had made The Midland so special in its glamorous heyday was restored and reinvented for a new generation,” says Mark Needham, the general manager of The Midland. “We want the hotel to continue to be a shining beacon of regeneration for Morecambe and the record number of events this year reflects our phenomenal growth. We estimate that we are now attracting upwards of 500,000 visitors per year, whether they are staying guests, day visitors or local people popping in for a meal or afternoon tea.”

The Midland Hotel’s busiest year since 2008 includes Soul Train, Acoustic Jukebox, Key Loco and Iconic Hits events throughout the whole year, as well as a series of Jazz afternoon teas. The hotel will also be planning 10 year anniversary celebrations in June to coincide with the date of its reopening in 2008.